Erika Costell was born on November 12, 1992, in Bedford, Michigan, to a middle-class family. Growing up, she was passionate about modeling and always dreamt of pursuing a career in the fashion industry. Costell attended Bedford High School and later enrolled at Middle Tennessee State University, where she studied business administration. While in college, she continued to build her portfolio and develop her skills in the fashion world.

Erika Costell's modeling career began to take off when she signed with DAN Talent Group in Nashville, Tennessee. She worked with numerous brands and appeared in various promotional campaigns, building a name for herself in the industry. Costell then moved to Los Angeles to expand her career and signed with Wilhelmina International, one of the most prominent modeling agencies in the world.

Erika Costell's big break came when she became involved with Team 10, a group of social media influencers founded by YouTuber Jake Paul. As a member of Team 10, Costell gained massive exposure, and her popularity skyrocketed. She became known for her collaborative content with other influencers, as well as her personal vlogs and lifestyle content.

Costell's relationship with Jake Paul further increased her fame, and the couple documented their lives together on their YouTube channels. Although their relationship eventually ended, Costell continued to build her personal brand and grow her social media presence.

In 2017, Erika Costell ventured into the music industry and released her first single, "There for You," which garnered millions of views on YouTube. The following year, she released "Chitty Bang," featuring Jake Paul, which also became a viral sensation. Despite the controversy surrounding her music, Costell continued to release singles, demonstrating her passion for the industry.

Aside from her work in the entertainment industry, Costell has used her influence to advocate for body positivity, mental health, and female empowerment. She has also leveraged her success to launch her own merchandise line, which has been well-received by fans.

Erika Costell has been linked to several high-profile relationships, most notably with Jake Paul. The couple's relationship, often referred to as "Jerika," was heavily documented on social media, leading to widespread speculation about its authenticity. Eventually, the couple announced their separation in 2018, citing personal and career-related reasons.

Erika Costell's journey from a small-town girl to an influential model and social media personality is a testament to her determination and hard work. By leveraging her online presence and connections within the entertainment industry, she has been able to achieve success in various fields, including modeling, music, and social media. Through her career, Costell has inspired countless fans to follow their dreams and never give up, even when faced with obstacles.